Don’t let the media and the White House bully you around!
by Hal Alpiar
This is an attitude message, not a sign-up or recruitment decree
It’s your business. You’ve captained it through rough seas before. You’ve made it this far. You know in your heart that –as bad as this economy continues to be (in spite of all the White House and media protestations to the contrary)– you can survive the present turbulence by holding your ship steady and running the engines full ahead.
Why this message now? Because I see and hear about many small businesses getting weak-kneed and starting to actually consider caving in to all the psychological bullying messages that continue to run rampant out of the White House and the federal government’s puppet media, who have abandoned reporting for propagandizing.
Political manipulating has clearly replaced the reality of what it takes to turn around the economy. Don’t be bullied into buying all the nonsense spewing 24/7 out of the army of talking heads. Small business holds the only key to economic turnaround with genuine new job creation — real jobs that provide real career opportunities!
I’ve had conversations with three business owners this past week (one retail, one manufacturer, and one service) who are claiming to be on the verge of abandoning most if not all marketing efforts to save money. “So board up your doors and windows too! Just toss in the towel now!” I was tempted to exclaim, but realized I’d simply be fueling the fires.
The L~A~S~T place to cut corners is marketing! T h e L~A~S~T p l a c e. No marketing, no prospects. No prospects, no customers. No customers, no sales. Is that rocket science? “Oh,” they say, “but we just can’t afford it anymore; marketing costs a fortune.”No marketing doesn’t cost a fortune! Maybe the kinds of marketing you’ve >>>>>READ MORE NOW >>>>> CLICK HERE