How Small Businesses Can Use BizBrag for SEO
BizBrag is a great resource to manage all of your business' social media accounts from one convenient dashboard. You can create amazing Braggits to help advertise your business, products, services, upcoming events, or simply to post interesting, engaging content for your fans to read and share. But what is it about BizBrag that sets us apart from our competitors? BizBrag can actually help increase your business' online visibility and search engine potential!
That's right - BizBrag's unique Braggits are built from the ground up to rank well in search, and to pass on some "Google juice" onto your site - helping your Braggits and your website rank on the most popular search engines for your specific keywords!
How To Rank:
The first step to creating a well-ranking Braggit is to research the keywords that you want to use in order to find the words or phrase that you can best rank for. You could spend countless weeks and months attempting to rank for extremely competitive searches and still not get very far. However Braggits rank amazingly well for "long-tail" keywords searches. Long-tail keyword searches are searches that are not very competitive, but still receive a lot of traffic. For example, if you're a retail store selling hand-made jewelry, you could spend all your time trying to rank for "hand-made jewelry." This is not only time consuming hard work, but chances are your customers are choosing to focus their search on the specific area where they live and plan on purchasing a product. By tailoring your Braggit to rank for the keywords "hand-made jewelry in Canton, Maryland," your customers will be able to find your business in a search and you won't have to spend countless hours attempting to rank for a search.
Boosting Your Website's SEO:
Remember when we mentioned that Braggits have the ability to pass on some of that valuable "Google juice" to your site? Well, in order to make that happen, simply add your website's URL to the "call to action" button under the blue 'advanced options' tab at the bottom of the Create Braggit page. Then, decide what text you would like the button to show. Make sure to choose keywords that you are attempting to rank for, as this will help the search engine bots to know what the link is about. However, don't link to your homepage every time, rather link to the pages of your site that relate to the content contained inside the Braggit.
Because ranking well on search engines depends on reputable sites linking back to you, the more links you have, the more likely it is that you will receive a boost in SEO. By linking your Braggits to your website, you not only create quality links to help your site rank, you also give the potential customers who find your Braggits in search a way to reach your website, increasing your traffic and boosting your visibility - and the more visitors you have to your site, the more sales you will make! Even if your website is not based on selling products, more potential customers will be able to find your business which can result in more clients, more foot traffic to your physical location, and greater web visiblity overall.
Sharing your Braggits on your social networks isn't just for the benefit of your customers. While it is a great way to share interesting content with your followers, social sharing can also have a positive impact on your SEO. This is because every time your Braggit is shared by one of your customers, it creates another quality link pointing back to your Braggit and your business. Quality and popularity matter to search bots, meaning that the more people that share your Braggits, the more impact it will have on your SEO. However, your customers will not want to share Braggits that are purely advertisements, so be sure to share content with them that doesn't always have to do with your business. Your customers are on social media to engage with their connections - and this should be your goal, too. Focus on posting engaging content about upcoming events, current happenings in your industry, or fun stuff going on at the office. This kind of highly shareable content will likely resonate with your audience more than a sales pitch, while also helping to build trust in your brand. Customers are more likely to share this kind of content with their networks, and by including your business' link in the call-to-action button, your link will follow the Braggit around the web, thus increasing your visibility even more.
[Quality] Content is King!
Content is king when it comes to SEO, so it is important to include interesting and engaging content in every Braggit that you create. Because content is so crucial, it is extremely necessary to play by the content rules or else risk being penalized by search engines. Be sure to take these points into account when creating your Braggits:
- Avoid keyword stuffing - or fitting in your keywords unnaturally and at every point possible inside your Braggit. Search engines now have natural-language algorithms that allow them to recognize when a page has been stuffed with keywords, and bots can now penalize your Braggits for utilizing this method.
- Write for your audience, not for the search engine bots. Ultimately, it is real live people who will be finding your Braggits, and poorly-written, spammy content will only turn them off and cause them to search for your products or services somewhere else.
- Include your location whenever possible. This will help with the long-tail searches that we mentioned earlier, and will make it easier for customers in your area to find your business - turning online discoveries into real, flesh and blood customers.
- Use Braggits for more than advertising. Thorougly engaged customers will eventually become your advocates, so focus on engaging, not selling, when it comes to social media.
Now that you understand how Braggits increase your business' online visibility and search engine potential - what are you waiting for? Get out there and get Braggin'!
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