How Small Businesses Can Use BizBrag for Social Marketing
In the past few years, social media has made a huge splash on the Internet and has since left everyone soaking wet. Whether you like it or not, social media is here to stay. With Facebook claiming a mind-boggling 900 million users, and Twitter with 500 million, you'd be hard-pressed to find someone who isn't involved with at least one of these social platforms. However these are only two of many sites around the web: LinkedIn, YouTube, Pinterest, and Google+ are other popular sites, and chances are your customers are using them. That is why it is as important as ever for your small business to be a part of the social media landscape, no matter what network you choose to use. As a BizBrag user, you can connect your accounts on all of the most popular social media sites to our dashboard and manage all of them from one convenient place. Post your Braggits to Facebook, Twitter, your BragForce, and more with the click of a button!
What is a Braggit, and how can it help my social marketing efforts?
A Braggit is a simple, standalone web page that is built from scratch to rank well in search and be social. By "social," we mean that a Braggit is a great place to advertise your business, products, services, or share interesting content with your social following. After you create your Braggit, send it out to your networks via our dashboard, and voilà! Your business is now social.
What kind of content should I include in my Braggit?
Braggits are a great place to advertise products and services, but this should never be the only kind of content that you pump out to your social accounts. In fact, advertising should only be a small fraction of the kinds of Braggits that you make. This is because your social following is not interested in only seeing advertisements from your business. Customers use social media to engage with their connections, and this is exactly how businesses should focus on using socia media, as well.
In order to create engaging content, make a Braggit about current events in your industry, highlight an employee or client, or simply post a funny video that you think your customers will enjoy. Can't think of any material just yet? check out the BizBrag Braggit Spark library. Braggit Sparks are tiny little "sparks" of inspiration that give you a launching point for creating content that your followers will find interesting. This kind of material is highly sharable and customers will appreciate seeing the more human side of your business.
What is the 'BragForce'?
The BragForce is BizBrag's very own social network that allows you to connect with other small businesses in your area, or businesses in your industry, and share their content with your social following. When you share their content, they will share yours, sending your business in front of the eyes of hundreds, even thousands, of potential customers. Also, you can find interesting and unique content to share with your customers without always having to think up content yourself.
When customers see you sharing other business' content, they know that you're posting it for their enjoyment. It can help them view your business as much more than an outlet to make money, and helps them recognize that there are real people behind those profiles who care about them and what they want to see.
How does social sharing benefit my business?
Social sharing is at the forefront of your social marketing campaign. By including your website's link in the "call to action" button under the blue 'advanced options' tab at the bottom of the Create Braggit page, your link will follow your content around the web, giving anyone who finds it easy access to your business! This can also help your SEO efforts - everytime someone new shares your Braggit, it creates another link pointing back to your site, which is part of how search engine bots determine relevancy.
Social marketing is an important aspect of any marketing campaign. With social media becoming such an integral part of our day to day lives, it is important to be visible there or else you will risk losing customers to competition that is committing time to spend engaging them. Social marketing helps customers build trust in your brand and become your brand's advocates. Through social media, you will not only increase your business' visibilty - you will build relationships with customers and create customers for life.
Our Related Braggits
September 20, 2012
September 19, 2012
August 30, 2012