BUSINESS AND RELIGION: FIRE AND ICE? If you believe Jesus runs your business, God Bless You, but be careful about how you represent yourself. It’s probably a fair estimate to say that a good deal more than half the world could care less about your religious persuasion as a business owner or manager. It’s probably also a fair estimate to say that in most parts of the United States, and especially the major cities, there is even a pointed resistance – and even an antagonistic and spiteful attitude – toward religious (Christian) based businesses. Reality: Many non-believers are threatened. Many dismiss you condescendingly as “just another Jesus Freak.” Many will go out of their way to not do business with you. Some will try to undermine your business efforts. That doesn’t mean you should give it up. It does mean you should be careful. It means you and your spirituality will be best served...